Where does home buying start?
In the next two years, 80% of millennials will seek to purchase a home, according to Trulia3. That’s almost 67 million prospective buyers.
Millennial buyers now comprise 35% of all new homebuyers on the market1 (up from 32% in 2014), which means higher demand for more engaging, interactive and mobile-ready content from real estate professionals. In fact, 89% of buyers across demographics increasingly look to web and mobile tools to narrow down their list of properties to consider2.
This has fueled innovation in real estate marketing. Immersive technologies that were once experimental are quickly becoming a standard part of listing presentations. Sophisticated real estate agents are learning to leverage new technologies to improve their ability to emotionally engage new buyers by better showcasing their properties.
92% of homebuyers search the internet
before contacting an agent9
With buyers first heading online to scope out potential properties, high-end photography has become the price of entry for property marketing. But top agents use more than traditional 2D photography to create engaging,emotional online buying experiences. The most successful marketing programs sell online buyers on the dream of living in a property, creating an emotional hook that brings them in for more.
- In the next two years, 80% of millennials will seek to purchase a home, according to Trulia3. That’s almost 67 million prospective buyers.
- Real estate listings with more visual content (like video) receive 403% more inquiries compared to those without video.5
- According to apartments.com, visitors to their website spend 3x more time engaging with property listings that offer an immersive 3D experience.7
- In 2016, 39% of digital marketers believed that more of their budget should be reallocated towards creating compelling visual assets.4
- 41% of home buyers found interactive maps very useful, while 40% felt the same about virtual tours.6
- Redfin attributes 3D walkthroughs, advanced presentation technology, and great customer service with the fact that their homes sell an average of 10 days faster and for $5,100 more than comparable homes.8